Rental Market Trends
Feb 3, 2025
The rental market is moving fast. Here are the trends shaping prices and vacancy—and what they mean for tenants and landlords.
Demand & absorption
Urban cores are stabilizing as return-to-office settles into 2–3 days/week.
Family-sized rentals (3+ bedrooms) remain scarce in many cities.
Student-adjacent neighborhoods see early spikes each summer.
Pricing & concessions
Asking rents are sticky, but effective rents adjust via free weeks, parking credits, or reduced deposits.
Renewal strategies: modest increases with maintenance perks often outperform big jumps + turnover costs.
Supply pipeline
New deliveries lift vacancy temporarily; quality and location decide resilience.
Build-to-rent (BTR) communities expand in suburban rings—watch amenities, pets, and parking policies.
Tenant priorities
In-unit laundry, energy efficiency (lower bills), pet-friendly rules, and solid internet trump luxury finishes.
Transparent maintenance SLAs win renewals.
Landlord playbook
Price to the market weekly; stale listings cost more than an early 2–3% adjustment.
Professional photos and tidy staging pay off.
Offer flexible lease terms (10–13 months) to avoid renewals in slow seasons.
Tenant tips
Time your search 4–6 weeks before move date; bring digital docs.
Ask about average utilities, noise, and building rules.
Consider total commuting cost/time not just rent.

